Driving Engagement and Connection
Over the years, I’ve crafted a range of newsletters, each designed to meet specific goals and engage audiences in meaningful ways. From stand-alone newsletters that tell a complete story in one issue, to highlight-focused newsletters that draw attention to fresh content on a website, and even hybrid formats that reflect on past events while giving a sneak peek into what’s coming—I’ve done it all.
One thing is clear: newsletters are powerful tools when used consistently. Unlike social media, which relies on passive engagement—waiting for someone to stumble upon your post—newsletters are an active communication channel. They deliver your message directly to the reader’s inbox, ensuring it doesn’t get lost in the endless scroll.
But a great newsletter isn’t just about content; it’s about building and nurturing a subscriber base. Without an engaged audience, even the most compelling message can go unheard. Growing that list and keeping readers invested is just as important as the words you write.
Whether you’re looking to amplify your brand’s voice, drive traffic to your site, or foster a community around your work, newsletters are a versatile and effective tool. Let’s create something that not only informs but connects.
As the digital strategist for Living Clean and Dirty, I was responsible for crafting a weekly newsletter that would stand out in a sea of emails. Sent every Friday around the same time, the goal was to keep it brief and concise, ensuring that readers would stay engaged without feeling overwhelmed.
The newsletter highlighted fresh content while also providing a quick recap of recent articles they may have missed. By maintaining consistency and offering easy access to both articles and social media, it encouraged ongoing interaction and helped foster a stronger connection with the community.
When our local elementary school’s printed newsletter was abandoned, I worked with the principal to bring it back—this time in a sustainable, digital format to efficiently reach parents.
The newsletter ran successfully for three years and even earned the prestigious Winifred Pratt PTA Newsletter Award for Nassau County. The plaque still proudly sits in the school’s front office.
When Ellen launched her campaign, I created a weekly newsletter that linked to her website and social media, amplifying her message.
Subscribers received updates, key events, and calls to action. Local clubs shared it further, expanding its reach.
Every Friday, supporters got a quick recap of Ellen’s week and a preview of events, keeping them engaged and connected.