
Feel free to reach out. I’m always happy to zoom, text, chat or even meet in person.
Mark DeFrancesco
Oceanside, NY 11572 | (646)279-0944 | MarkRD789@gmail.com | linkedin.com/in/mark-r-defrancesco
Communication Leader | Graphic Designer/Multimedia Specialist | Digital Marketing | USAF Veteran
Motivated Marketing and Communications Specialist with 20+ years of experience in multimedia design, digital marketing, and strategic communications. Skilled in social media management, content creation, and digital
marketing for high-profile campaigns. Passionate about supporting veteran health initiatives and creating
impactful communication products. Proven track record of elevating engagement, improving brand visibility, and
delivering clear, audience-focused messaging.
Key Skills
Strategic Communications | Social Media Content Creation |Technical Writing for Web Content, FAQs, and
Training Guides | Content Management Systems (Drupal/WordPress) | Digital Storytelling & Advocacy Messaging
| Website Development & Management | UX/UI Design & SEO | Content Marketing & Brand Building | Digital &
Print Graphic Design | Video Production & Editing | Project Management & Team Collaboration | Mailchimp
Campaigns
Technical & Software Skills
Adobe Creative Suite | Canva | Video Editing (Premiere Pro/After Effects) | WordPress | HTML/CSS | Font
Creation | SQL Programming | Social Media Platforms (Meta, Twitter, LinkedIn, TikTok) | Microsoft Office Suite |
On-Air Broadcast Graphics | Mailchimp | Project Tracking (Asana, Basecamp, Notion) | Data & Analytic Tools
Accomplishments
- Significantly increased voter engagement and social media interactions as Campaign Manager/Communications Director for a political campaign, leading to a substantial rise in online donations.
- Led CBS Sports Network’s graphics enhancements, resulting in a $325M acquisition by Viacom-CBS.
Earned 10 Sports Emmy nominations and 3 wins for Live Graphic Design and Outstanding Technical
Team. - Developed digital marketing projects that drove a 60% increase in online engagement, enhancing brand
visibility. - Designed advocacy-focused campaigns for a sustainability platform, achieving a subscriber base of over
5,000.
Professional Experience
New York State Assembly District 14 – Long Island, NY
Campaign Manager/Communications Director
February 2024 – November 2024
- Developed and executed multi-channel communication strategies, including social media campaigns and
content marketing. - Managed the creation of web banners, digital materials, and social media content to enhance brand
presence and drive online donations. - Produced marketing and branding materials, newsletters, and communication assets, aligning with
campaign messaging and objectives.
CBS Sports and CBS Sports Network – New York, NY
Director, Graphics
August 2008 – May 2024
- Led the development of on-air and digital marketing materials for high-profile events, ensuring
messaging reached over 100 million viewers. - Collaborated with internal teams to design visually compelling collateral, including print, digital, and
social media materials, for major sports events. - Oversaw the transition of CBS properties to new graphics platforms, streamlining communication and
improving user experience.
Living Clean and Dirty – Oceanside, NY
Creator and Editor
August 2014 – April 2024
- Curated editorial content, built digital marketing strategies, and developed engaging communications
across social media platforms, growing the subscriber base to over 6,000. - Created social media posts, blog content, and visual assets to increase user interaction and audience
reach. - Designed and implemented a comprehensive content strategy, including blog posts, video, podcasts,
social media campaigns, and multimedia elements, to drive audience growth and engagement. - Leveraged analytics to optimize content performance, achieving a 35% year-over-year increase in
subscribers. - Produced visually compelling graphics and videos to support articles and promotional campaigns,
enhancing overall platform aesthetic and brand identity.
Macaroni Kid – Long Beach, NY
Writer and Editor
January 2010 – December 2021
Served as the editor and writer for Macaroni Kid’s local division, building the site from inception to 10,000
subscribers. Created targeted marketing campaigns for 100+ local businesses, generating $130,000 in
commissions and goods & services while highlighting local events, businesses, and family-related products and
services.
Additional Relevant Experience
Director of Graphics, CBS Sports Network
Orchestrated CBS College Sports Network rebrand, led asset creation and management, advised on design
strategies, and developed a high-performing team of freelancers to ensure adherence to brand standards.
• Led the design and branding strategy for CBS Sports Network’s high-profile events, resulting in a $325M
acquisition by Viacom-CBS.
CSTV College Sports Television Lead Designer
Established the graphics department for the television startup—building five complete on-air graphics packages,
with an average saving of $125,000 for each redesign.
Military Experience
Senior Airman (E-4), United States Air Force
August 1993 – July 1997
Served as a communications operator, working with satellite, wideband, and telemetry systems in a fixed and
deployed environment.
Education
Communications Coursework – Bachelor of Arts (B.A.) | Central Connecticut State University, New Britain, CT
Engineering Coursework – Bachelor of Science (B.S.) | University of Hartford, Hartford, CT
Licenses & Certifications
Completed 2024 Climate Reality Leadership Corps Training
Focus on communication and advocacy for environmental initiatives, emphasizing clear and impactful messaging.