• Directed multi-platform creative strategy for a progressive state assembly campaign, boosting donations by 64%, social following by 68%, and engagement across all digital channels.

• Led digital media execution for CBS Sports’ top-tier events including the Super Bowl and March Madness over multiple years, contributing to a $325M Viacom acquisition and earning 3 Emmy Awards with 10 total nominations.

• Produced high-impact content for national television, advocacy groups, and political candidates spanning social, video, web development, motion graphics, and paid media under rapid-response timelines.

• Built and managed scalable creative systems across email, social, and web, including content pipelines, vendor workflows, and brand asset libraries.

• Developed branded storytelling and visual campaigns that drove 35% year-over-year growth for an online wellness platform focused on humor, sustainability, and family mental health.

• Led end-to-end digital strategy across email, SMS, social, and web, driving a 64% increase in online donations and major engagement growth.
• Created all fundraising content, targeted advertising, and donation pages, using CRM data and performance metrics to optimize message timing and impact.
• Managed brand, design, and compliance workflows, ensuring consistency across print, digital, and rapid-response communications.
• Crafted press, social, and web content that elevated the candidate’s voice, expanded media reach, and mobilized working families.

• Led digital strategy for PACs and candidates, driving list growth, engagement, and fundraising through targeted content and campaign optimization.
• Delivered rapid-response messaging that turned breaking moments into high-performing email, social, and fundraising wins.
• Built scalable content systems across platforms, aligning brand voice with analytics to maximize reach and results.

Led the graphics, branding, and on-air creative vision and strategy for CBS Sports programming, including high-profile live-sporting events, managing design teams, and ensuring high-quality deliverables for over 100 million viewers. Managed a team of 45 creative professionals—training on company standards and best practices, assessing priorities and supervising workflows, and cultivating a high-performing and collaborative team.

• Directed on-air creative vision and branding for CBS Sports programming, overseeing high-quality visuals for over 100 million viewers.
• Led a $1M+ rebranding initiative for CBS Sports, delivering cohesive brand identity across multiple platforms.
• Directed a 50+ person creative team, delivering broadcast graphics, motion content, and digital media while building a talent pipeline that saved $300,000 annually.
• Spearheaded a 5-year transition to a new graphics platform, improving data integration and UX/UI, targeting a $12 million saving.

• Curated editorial content, built digital marketing strategies, and developed engaging communications
  across social media platforms, growing the subscriber base to over 6,000.
• Created social media posts, blog content, and visual assets to increase user interaction and audience
  reach.
• Designed and implemented a comprehensive content strategy, including blog posts, video, podcasts,
  social media campaigns, and multimedia elements, to drive audience growth and engagement.
• Leveraged analytics to optimize content performance, achieving a 35% year-over-year increase in
  subscribers.
• Produced visually compelling graphics and videos to support articles and promotional campaigns,
  enhancing overall platform aesthetic and brand identity.

Served as the editor and writer for Macaroni Kid’s local division, building the site from inception to 10,000
subscribers. Created targeted marketing campaigns for 100+ local businesses, generating $130,000 in
commissions and goods & services while highlighting local events, businesses, and family-related products and
services.