Let’s build a website
Building websites has always been a natural extension of my creativity. From working on Ellen4Assembly.com to developing Living Clean and Dirty, or Heroic Creations I’ve had the opportunity to craft digital spaces that reflect both purpose and personality. For me, each website is a chance to bring a vision to life — making sure it’s not just beautiful, but functional and easy to navigate.
I take pride in creating custom sites tailored to each unique need. Whether it’s a clean, professional business site or a personal project that tells a story, I enjoy working closely with clients to ensure the site feels like it belongs to them. Every project is a learning experience, and I’m always excited to experiment with new designs, features, and technologies to make each site better than the last.
If you’re looking to create a site that stands out and works exactly the way you need it to, I’d love to collaborate and make it happen.
“I want to connect with other like-minded people who want to live a healthier life, are passionate about the environment, and are filthy as a sailor.”
With a pitch like that I knew that Living Clean and Dirty would be an amazing project to work on.
→ Using WordPress, I started with the Adorable theme and then in 2020 overhauled the entire site using the Aden theme and modified the hell out of it. Branding and color choices came first, and everything grew from there—right into social media, a weekly newsletter, and even a podcast. Along the way, I worked with other developers to write custom code, tweaking everything from font sizes and line height to modifying third-party plugins and stylizing the image carousel. If the site needed a function it didn’t have, I made sure it got one.
→ One of the biggest challenges was making sure the site worked well on mobile. When I first built it, mobile screens were much smaller, and most themes and plugins weren’t natively responsive. It took a lot of tweaking to get everything looking right across different devices.
→ As for user experience, I kept the front page simple and engaging—an easy-to-use menu, a cascading gallery of random articles to explore, and a layout that gradually moves from full-width featured content to a half-sized grid. The key was finding the balance between offering enough content to keep visitors engaged without overwhelming them. I think we hit that sweet spot.
→ Content was where Living Clean and Dirty really stood out. Some articles focused on health, others on the environment, some on finance, and then there were the downright filthy ones that made you laugh. Videos and podcasts added another layer of engagement, and reviewing eco-friendly products helped build trust with the audience. At first, traffic was slow, but consistency—through social media and weekly newsletters—brought in a loyal following over time.
→ What makes this project stand out to me? It’s just fun. So many eco-friendly sites take themselves way too seriously, but this one wasn’t afraid to be ridiculous while still delivering solid information. The articles are hilarious and informative, the videos are clever, and the podcasts are hysterical. In a sea of similar sites, Living Clean and Dirty carved out its own space by being unapologetically real.
“Our current assemblyman treats this like a work from home job, we have no representation in Albany. I’m tired of complaining, it’s time to do something. I think I’m going to run.”
Full disclosure, I was the communications director for my wife’s campaign, so when she need a website I knew it was time to really give her something special. You can read about the entire process here.
→ Using WordPress, I built the Ellen4Assembly site from the ground up, ensuring it was polished, professional, and—most importantly—effective. Branding came first: a clean, bold design with a color scheme that reinforced trust and energy. From there, I focused on structure, making sure key information was front and center—issues, endorsements, how to volunteer, and how to donate. Every element was intentional, designed to make engagement as easy as possible.
→ One of the biggest challenges was speed. Campaign websites need to be fast, responsive, and adaptable, because things change constantly—new endorsements, new events, breaking news. I optimized the site for performance, tweaked caching settings, compressed images without losing quality, and ensured mobile responsiveness across all devices.
→ The user experience had to be seamless. The homepage needed to instantly communicate who Ellen is, what she stands for, and why she’s the right choice. A streamlined menu, quick access to volunteer sign-ups, and clear donation buttons made the site as effective as possible for both new visitors and longtime supporters.
→ Social media integration was another key piece. The site wasn’t just a standalone hub—it worked hand in hand with email campaigns, social posts, and digital ads, ensuring a consistent and compelling message across platforms.
→ What makes this project stand out to me? It’s mission-driven. Unlike commercial sites or content platforms, this wasn’t about clicks or conversions—it was about building momentum, energizing people, and making real change happen. A campaign website has to do more than just look good—it has to mobilize people, and I’m proud of how we made that happen.